
Victoria-based Complete Colour and Adams Print have merged, bringing together two well-established brands.
However, both brands will be kept intact, with Complete Colour operating from its purpose-built 3,500 square-metre facility in Cheltenham, Melbourne and Adams Print operating from its Geelong site.
Together with the announcement of the merger, Adams Print also mentioned that co-owner Robert Soutar will retire, while his brother Shane Soutar will remain as managing director.
“I am excited to bring the rich legacy of the Adams Print brand into Complete Colour, a company renowned for its industry-leading environmental credentials and commitment to quality. Over the past 25 years, my brother Robert and I have been proud custodians of our 130-year-old company, building a reputation for excellence and integrity,” Shane said.
“With Robert now retiring, we are confident that this transition will further elevate our brand within the trusted and environmentally conscious Complete Colour family. This merger represents not only a continuation but an enhancement of the values and standards our clients have come to expect from Adams Print.”
Complete Colour is a privately owned printing business that provides services to corporate, government and general commercial businesses. It is also a standard-bearer of environmentally credentialed printing.
Some of the services of the 30-year-old company include digital and offset printed products, including variable data and mailing, warehousing, distribution and electronic media. The business is run by partners Tim Michaelides and Geoff Lawyer.
Adams Print is a highly awarded business, respected for providing innovative print solutions with a rich 130-year history. It has earned over 30 gold medals, three prestigious Judges Awards, and two Heidelberg ‘Excellence in Craft’ accolades at the National Print Awards over the past 20 years.
The companies decided on the merger as they both share a laser focus on service, quality, value, innovation and trust, which they say are well-aligned to further build personal relationships with clients and partners, communities and regions across Australia.
Complete Colour managing director Tim Michaelides said, “Now we get to combine the best of two high-performance businesses for the benefit of our loyal existing clients together with future prospective clients, who can expect to receive the trusted and innovative print and communication services we are both known to deliver”.
Complete Colour director Geoff Lawyer said, “We are thrilled to join Adams Print, a prestigious company that has consistently operated at an exceptional level, playing a crucial role in Victorian communities and beyond since the Gold Rush era. The outstanding craftsmanship and expertise they have cultivated over the decades perfectly complement the environmental innovations and sustainable practices that Complete Colour has pioneered for the past 32 years. This synergy fills us with immense excitement, energy and optimism for the future of our business together”.
Complete Colour acquired Erwins Printing in 2022, in a move that returned B2 printing capabilities to the company and further grew environmentally responsible onshore printing in Australia.
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