Last month marked the first time Creo Australia used the system to place its advertising in the Australian Printer magazine, and according to Mark Wilton, Creo Australia marketing manager, the system has been well received by trade magazines in the region.

The system has been developed not just for this purpose though. It is designed to provide a secure and easy-to-use system between businesses and their customers for access to their impending print jobs. It also allows customers to collaborate on a job, measure colour density, make annotated comments, and approve pages.

According to Rich Ramirez, Creo technical sales specialist, the system has been developed to work for the “lowest common denominator” in terms of computer quality and internet connection.

“At Creo we believe the proof is in the pudding. As we work with the files, InSite is automatically posting the pages up for review. When the ad is ready, I simply log onto InSite, check the necessary page and click Request Review. I’m given a list of users for the job. I check whom I want contacted and automatic e-mail notification is sent with a URL and login information,” explains Ramirez.

Creo believes that Synapse Insite has the capacity to shorten lead times and reduce material and courier costs by taking hard copy out of the loop. It also allows remote proofing from any computer by way of secure login, and reduces the possibility of on-press errors by providing an added level of direct communication between the customer and the printer.

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