In regard to efficiency Media Print has been designed to work at the highest printing speeds, dry immediately and resist cracking during folding. These characteristics go straight to the core of the modern printing business; speed of turn around – time is money.

As for sustainability Media Print has always been at the leading edge of environmental performance. At every stage Stora Enso, the manufacturers of Media Print, is keenly assessing every opportunity to make it better for the environment. So much so that along with the world's first ISO14001 site, and early adoption of EMAS, Stora Enso was also named in the global top 100 Sustainable organisations for 2006.

Media Print is manufactured under EMAS using certified timber sources only. Recent effort has seen the introduction of pulp from timber plantations developed with the United Nations Development Program (UNDP). This new pulp combination while guaranteeing full environmental certification also means the highest quality paper – Dalton says this means being incredibly smooth, flexible, and with excellent bulk.

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