Whilst there has been some further erosion in price levels, Wang says that the value of new Creo equipment sales, mainly for CTP in Australia and New Zealand experienced double digit growth in the year ended September 30. “In unit terms, we recorded 20 per cent growth”, Wang says.

“In terms of consumable sales, Creo came from nowhere just 18 months ago, and now we are the fourth biggest supplier in the market for digital (CTP) media.

“According to market research that we have commissioned, the level of customer satisfaction with Creo in Australia and New Zealand continues to improve”, Wang says.

Creo is in the process of setting up a regional customer response centre in Sydney which will respond to English-language enquiries not only from Australasia, but also South East Asia and India as required. The centre will be undergoing testing during November in advance of a wider launch in 2005.

Wang says that the company is pleased with its steady progress in Australasia: “In less than a year after entering the newspaper market with a CTP device, we have achieved a 50 percent share of this demanding market.

“Our business in Australia and New Zealand is stable and represents a solid foundation for further growth”, Wang concludes.

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