Whilst the space-age concept of the marketing is intended to match the paper’s futuristic name (the ‘3000’ was added to differentiate the new product from its predecessors) and ‘speedy’ attributes, Dalton says that it has “cleverly kept all the aspects that made the paper much loved and successful, but has improved the formulation of whiteness and brightness to match Australian market demand.”

“Alpha 3000 is defined by its outstanding press performance, its efficient feed and exit on the press, exceptional ink lift, and good opacity.”

The paper is available in both gloss and matt finish in three weights: 64gsm, 73gsm, 80gsm.

Dalton says that the product also caters to the environmentally-conscious, with Alpha 3000 manufactured using Elemental Chlorine Free (EFC) pulp, which is sourced from plantation forests and produced in accordance with ISO 14001 environmental standards.

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