Digitalpress invests in Iridesse

Sydney based Digitalpress has installed a new Fuji Xerox Iridesse printer, which it says will allow them to expand the business in the near future.

Theo Pettaras, managing director of Digitalpress says, “Last year we were looking at how to transition the business and become more relevant to the industry. We are multichannel but print is important to what we do. We did the research and looked at all of the latest technology.

“The Iridesse was the absolute standout, it ticked all of the boxes. It has gold and silver inks, so we can do any Pantone metallic colours. The print size allows sheets up to 1.2m long. It can have 400gsm stock, so we can print on thicker substrates. We have also kitted it out so it can do binding and collating in one pass.

"We replaced our machine we had before, the Kodak Nexpress. Since we started in 2005, we had that partnership with Kodak, we had a great relationship, but moving forward we decided to change.

“The Iridesse is a six colour press, so you can have CMYK and silver and gold or a beautiful white ink. It is highly flexible for us. It allows us to service our existing clients, expand our existing services, and also to reach out to new prospective clients.

[Related: Digitalpress wins specialised print award]

“We have a staff of eight, we have been running a lean business without sacrificing any turnover but we are looking to expand this year. With the new machine, we can expand our offerings and new opportunities will eventuate. We will be able to expand on sales.

 “We also feel the association with Fuji Xerox is a good one, the company has great infrastructure, and we can engage with the marketing team in promoting this new tech. Having the machinery and the technology is important, but having a company behind you to support is as important I think. It is something you have to be mindful of when you buy into it, and choose the brand because it is an organisation you will be basically married to. You need great servicing and client capabilities.

“We have only done a soft launch with it. We are still trying different things out and experimenting. We are printing lots of great stuff, but we are not showcasing it until we are more experienced with it. The scope is unlimited.

 “I would say to watch this space to see what it can do for our business. We are looking forward to engaging with our clients and producing work for them with the machine.”

Digitalpress was established in 2005 by Theo and Kassandra Pettaras.

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