Entries are now open for the 2025 Real Media Awards (RMAs), with this year’s creative theme: “What’s Your Pantone?”
The 33rd Real Media Awards this year are in celebration of individuality, innovation, and identity, and entrants are invited to explore the power of colour in storytelling and communication.
The Real Media Awards recognise the creative and effective work achieved through strong partnerships developed by businesses within the visual media industry and their clients. This is your opportunity to showcase the outstanding campaigns your business has delivered and to be honoured and rewarded for the great work you and your customers have collaborated to create.
“Each year, the Real Media Awards celebrate the exceptional work our industry produces across print, publishing, media and marketing,” said Kellie Northwood, CEO of the Visual Media Association.
“With the 2025 theme ‘What’s Your Pantone?’ we want to provoke a conversation about how colour reflects brand, message and medium. It is about defining your space with confidence and creativity.”
The Real Media Awards 2025 includes more than 30 categories, including Major Awards and specialised category awards.
Major Awards
The pinnacle of recognition, these awards honour outstanding performance, partnership, and innovation across the visual media landscape. The Major Awards include:
- Brand of the Year
- Publisher of the Year
- Retailer of the Year
- Agency of the Year
- Judges’ Choice
- Best Emerging Designer
- Best Emerging Talent
- Loyalty Program of the Year
Category Awards
Recognising excellence across creative and production specialisations within the media, print and marketing industry, awards are also presented to categories within the following sectors:
- Retail
- Business and consumer communications
- Publishing and editorial
- Agency and creative excellence
- Media and campaign effectiveness
- Packaging and labels
- Sustainability and innovation
- Digital integration
The Real Media Awards continue to represent excellence across the full spectrum of media and marketing production, with entries assessed on creativity, strategy, execution, effectiveness, and innovation. Submit your best creative projects today.
To assist with submission preparation, the 2025 Entry Guide outlines submission criteria, category detail, and tips for crafting standout entries. Download the Entry Guide here.
How to enter
Register today and submit your entries via the Awards Platform.
Entries close on Friday 29 August, 2025.
For all queries, contact Phillip Mariette on M: +61 419 308 013 or email events@visualmediaassociation.org.au.
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