Fairfax chief executive Greg Hywood has told investors the media giant is willing to cut print editions of major mastheads if publishing profit continues to spiral.

The comments follow Fairfax’s half year financial results which saw real-estate arm Domain generating the bulk of Fairfax’s earnings and working hard to offset print loss.

Hywood says the company now is in a position to cut print editions of The Sydney Morning Herald and The Age should the publishing division become entirely unprofitable.

The move would likely shift Fairfax onto a completely digitised platform, and is an unsurprising prophecy after print circulations hit an all time low in the last four years.

Fairfax is under pressure to offset the losses of its 14 per cent plunge in print advertising revenue and dwindling circulation levels. 

Plans to wind down its print division had already kick-started following the closure of Fairfax’s major print plant sites in Chullora and Tullamarine.

The media conglomerate has also been tipped to cut print editions from weekday to only weekends for some time.

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