Fuji Xerox Document Management Solutions (FXDMS) – the essential mail business that Fuji Xerox bought from Salmat two years ago – is expanding and setting itself up as a major print management operation for the country’s biggest businesses.
It should be noted that FXDMS is a completely separate entity from Fuji Xerox Australia which supplies and supports the Fuji Xerox range of digital print solutions to the print industry.
Indicative of the shifting sands in the industry, a major part of the sales proposition for FXDMS is to enable customers to move away from print into multiple digital channels, with the company’s general manager Paul Gibson saying it was an opportunity for companies to ‘take advantage of other communication channels apart from print’.
The target market for FXDMS is tier one businesses that the company already works with through its essential mail and managed print services businesses – big banks, insurance companies and telcos.
FXDMS will operate in direct competition with the big three print management business; Stream, Ergo and BPA, most of whose customers FXDMS will target.
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The company has developed a new web-to-print technology for the business, which will enable its customers to specify jobs and request quotes for them. All quote requests go through the portal to FXDMS, which then farms them out to printers on its supplier panel.
Launching the service in Sydney, Melbourne and Brisbane this week FXDMS Queensland state manager Rebecca Linton says: “Print service providers on our supplier panel are absolutely not chosen according to whether or not they have Fuji Xerox print equipment.”
Linton says part of the proposition will be that it will ‘get the best deal’ for its customers. Linton says the move into print management was driven by customer feedback and is not a response to rival Konica Minolta buying print manager Ergo earlier this year.
Linton says the promotion of multi-channel communication is not a way of getting businesses out of print, but a recognition that business wants to use every option to communicate with their customers.
FXDMS has been trialing the new service and the web-to-print system for a major Australian telco for some time, with Linton pronouncing it ‘a total success’.
Service options in the new business will include creative design, online template management, digital and offset printing, pick and pack fulfilment, multi-location distribution, local area marketing, data warehousing and digital asset management.
Linton says: “Business will choose Fuji Xerox DMS for their print needs because we have a deep heritage in print, because we are experts in document management, because we provide multi-channel communication options, because we have made it easy with the web-to-print portal and because we will get them the best deal.”
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