Heidelberg announces next Print Media Acedemy

In a relaxed and constructive working atmosphere, the participants in the Summer University 2004 will receive a week’s training on practical management skills that can be implemented directly in the form of concrete measures and personal action plans.

The course focuses less on print technology and methodology and more on the latest practical business management knowledge. It tackles general questions of company management, strategic development and innovative concepts for services, products and sales, along with ideas on financial management and controlling and topics such as personnel management and organizational development.

To get the most out of their week, the course offers the participating managers from all over the world the opportunity to present their own actual problems or future plans. Then, under the guidance of experienced industry experts, they can discuss alternative solutions with their international industry colleagues or examine existing project plans in detail.

This means they can kill three birds with one stone. As well as benefiting from the knowledge of renowned expert speakers, they can also learn from the valuable experiences and different approaches of their international colleagues and receive a free analysis of their own problems or an evaluation of their practical plans. As soon as the Summer University finishes, they can start implementing their new knowledge straight away in the practical environment.

To prevent participants experiencing information overload with all the fascinating subjects on offer and to help them stay receptive, variety is provided by team events and a programme of activities. The lively atmosphere of the town of Heidelberg is sure to give everyone plenty of opportunity to unwind and enjoy themselves during their free time. The narrow streets of the romantic Old Town are particularly attractive in summer with their student bustle and cultural and tourist sights.

Naturally with an event for print and media managers, technology is always on the agenda, even if it’s not the main focus of the proceedings. At a special workshop, Heidelberg will present an overview of the latest industry developments and trends, as well as site visits to German print shops and the chance to speak to print experts in selected companies

Any participants that still have questions about technology and trends should make a note in their diary of the Print Media Academy’s Winter University 2005 next January in Florida. The Winter University traditionally deals more with the technical side of the business.

The Summer University (and Winter University) is aimed at managers in the print media industry and print shop owners with at least three years business experience. Management trainees are also welcome subject to prior agreement with the Print Media Academy.

Topics covered include General Management Issues, strategy development, services and product and sales, financing and controlling, human resources and organisational development, and special workshop technologies and trends.

“Enlighting Perspectives through Expertise and Dialogue” is the title of a series of seminars for professionals in the printing industry offered in English language iat the Print Media Academy.

The following topics will be offered:

Process Standardization for Offset Printing/ISO 12647 (01.07.2004)
Jan-Peter Homann shows the meaning of the standardisation in Prepress and Press. He also points out the correlation between colorimetry, calibration and customer communication.

PDF – Tips, Tricks and Tools (08.07.2004)
In this seminar Stephan Jaeggi guarantees new experiences even to experts of the subject. Each participant receives a CD-ROM with tools, which ensures a professional handling with files and workflows.

Colour Management in a PDF Workflow (29.07.2004) shows new solutions for reliably high colour quality. The advisers Dieter Dolezal and Florian Suessl impart which tools are needed and how an efficient workflow can be created.

Customer Relationship Management: Winning New Customers (17.06.2004)
This seminar is addressed to all, which would like to be the winner in the hard competition about the customer. The participants receive important information about successful strategies for the systematic customer to acquire – from the first contact to the first order.

Customer Relationship Management: Nurturing Customers (18.06.2004)
Ernesto Laraia shows how a continuously high customer loyalty can be reached. The participants learn to improve the communication with their customers

Customer Relationship Management: Regaining Customers (19.06.2004)
It is more expensive to win a new customer than to hold an existing customer. Therefore the participants learn to handle professionally the complaints from discontent customers.

Enrollment starts immediately. Because of the limited number of places, early booking is recommended.

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