Heidelberg celebrates Primefire premiere

German based packaging printing company MPS-WestRock is the first commercial user of Heiderlberg’s digital press, the Primefire 106 for the 70x100cm format.

The company hosted the global premiere of the printer for customers from all over Europe. MPS-WestRock, which produces high-end packaging for consumer goods products in the luxury segment, needed high technical requirements for the machines.

Heidelberg says the new machine has a density of 1200 dpi or more than 10 billion dots per printed sheet, providing a high level of sharpness not found previously in digital printing.

[Related: Heidelberg makes first HY profit since 2008]

Steffen Schnizer, managing director for MPS-WestRock says, “Our customers are demanding, It is therefore important for us to use the most suitable machines for the specifications of the job. For a long time, digital printing presses were not able to meet our customers’ high standards for quality and colour fidelity. The Heidelberg Primefire 106 meets these requirements.”

Heidelberg says the complete installation has a short setup time during job changes with almost no start-up waste, making it economically viable to produce shorter run lengths and also offering customisation for the first time on a B1 sheet.

The second Primefire machine will be going to another customer in Southern Germany this year, while the third will be for an overseas customer at the beginning of 2018. Heidelberg says there is strong global demand for the Primefire 106 and is considering whether to expand capacity to meet it.

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