HP and 3M collaborate for signage resources

HP and 3M have collaborated to share large format graphics for commercial signage applications.

The partnership will see the launch of a 3M Graphics COVID-19 related signage library for HP.

This resource can be found online and provides templates, design elements and poster artwork to communicate guidance on social distancing and signage for wayfinding, in addition to signage for public health awareness as businesses reopen following COVID-19 restrictions.

The content can be accessed for free through HP PrintOS or HP Applications Center.

With 3M providing free access to its collection of COVID-19 related designs, HP Applications Center users can configure a customised space in three steps. By selecting desired content from different sources, graphics can be altered by scaling, duplicating, recolouring or adding objects and logos, or adding text for personalisation with the option of a virtual preview in a variety of environments.

According to HP, this enables print service providers to easily provide businesses and public facilities social distancing signage through the free online library.

“Signage is crucial to communicate social distancing and health and safety messages as public spaces, workplaces and businesses reopen amid the continued COVID-19 pandemic,” the company said.

“The ready-made design elements make it easy for designers and HP Large Format print service providers (PSPs) to create and produce applications, including:

  • Rollups and signage to enhance customers’ confidence by reassuring them of established social distancing practices
  • Floor and carpet graphics for social distancing and wayfinding that are durable, removable, cleanable and UL 410 approved for anti-slip
  • Display custom window signs or decals for storefront windows, mirrors and glass
  • Posters to show support for medical teams and general public awareness”

HP Inc. large format graphics business general manager Guayente Sanmartin said as the world attempts to reopen, society is embracing new values on sustainability, humanity, empathy and solidarity to create a better tomorrow for everybody.

“We have learned that we can only overcome this virus together through prevention and responsibility. Signage plays a critical new role in this endeavour by helping people feel they can be safe and we’re providing the technology to help achieve this,” Sanmartin said.

3M commercial solutions division vice-president and general manager Silvia Perez added that the 3M Graphics COVID-19 related signage library makes it easy to design and create graphics that will be necessary as the world adapts to new public health safety requirements.

“We recognise the unique and critical role that many of 3M’s products have in addressing this global crisis and helping promote health and safety for workers and the public, especially during this important period as people return to work and stores and restaurants reopen,” Perez said.

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