Industry collaborates again for Movember fundraising

Mezographic, Ball & Doggett and Arden Building have come together again this year in support of another Coles Express-led Movember project, which will run all through November.

This year 58 Coles Express sites – 16 in Queensland, 12 in NSW, 14 in Victoria, two in Tasmania, four in SA and 10 in WA – will be donning the “Your Dough will Save a Bro” decal as the company aims to exceed last year’s phenomenal fundraising effort of $366,660.

Last year, the partnership saw 27 Coles Express sites across Australia dressed up for the length of the programme. The project has grown significantly since 2020, where a similar project was limited to just five sites. 

As done in 2021, the project involves the generous supply of one-way vision film by Damian Pocock from Ball & Doggett, which will be used for the window decals, while Frank Mezo from Mezographic manufactured, packed and shipped the signage as a donation to the sites.  

Richard Pitcher from Arden Building installed the decals and included the future removal of the decals post-campaign as a donation.  

“Arden is, once again, proud to supply all labour nationally to the 58 sites involved in this campaign, to install and remove the Movember decals in full support of Coles Express’ drive to promote more awareness of men’s health throughout the nation,” Pitcher said.

The only difference is this year’s decals were a ‘one size fits all’ measuring 2m by 1m. This was done so that more sites could be fitted as part of the campaign for less cost.

Coles Express project manager Ian Lockwood said, “Frank at Mezographic just had to set his machines to print decals at one size. This also meant that with freight, we didn’t need to sort it into kinds for different sites. We’ve streamlined the process this year, also saving us time as we didn’t have to go out to each site and survey the size of every window”.

Lockwood said the collaboration shows the strength of the industry in coming together again to raise money for Men’s Health.

“Frank, Damian and Richard are donating stock, machine time and install/deinstall of window decals across the length and breadth of the country. It is a massive donation to the cause and I am so proud to see this partnership grow and evolve,” Lockwood said.

“It’s just so nice to see people wanting to go out of their way to help and raise funds.”

Mezo addressed the importance of Men’s health, adding, “Supporting Movember using our industry skills adds extra value to the fund-raising efforts that Ian has coordinated.

“Men’s health is often underfunded and overlooked. We have had workmates directly affected by some of the issues Movember supports. So, being able to contribute by doing this is an important way for us to put something back into our community.”

Coles Express is also stocking a collection of Movember merchandise for sale across its 720 sites nationally that are priced from $5 to $12, with a percentage of sale being donated to the Movember Fund.

The merchandise available from Coles Express for this campaign

In addition, there are donations from the sale of sunglasses and meal deals where a portion of the sale is donated to the Movember appeal.

“We are happy to be involved and support Movember. The COVID pandemic has highlighted the importance of mental health, in particular with men. Anything we can do to assist with funding is a great thing. Let’s hope we raise the much-needed funds again this year and hit our target of $500,000,” Pocock said.

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