Intelligence and creativity to be honoured at catalogue awards

The 22nd annual awards night is expected to attract hundreds of entries across 11 categories, said the executive director of the Australian Catalogue Association, Kellie Northwood.

"There is such a variety of skills and professions that make up the catalogue industry, and the awards are an opportunity to collectively acknowledge the intelligence and creativity involved in producing what remains one of the most popular and effective marketing mediums," said Northwood.

"Catalogues bring the shop front to the kitchen table. They encourage people to go to a store, and with the growth of digital consumers, they are driving people online either to make a purchase or do some research."

Entries will be judged across seven key areas: cover design, internal design, photography, merchandising, branding, copywriting and effectiveness.

The awards will be held in Melbourne on 9 August. Click here to enter.

[Related: PMP wins country's biggest catalogue contract]

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