The information gathered via Ipex+ will feature on ‘My Ipex’ the online planning tool for visitors to create their own personalised itineraries. Users of the system can explore the show stand-by-stand by looking at interactive floorplans on screen, or by searching for exhibitors alphabetically, by hall, or product category, according to organisers.

Nick Craig Waller, marketing director of Ipex 2010 says “Ipex is the perfect opportunity to learn practical, applicable skills visitors can implement as soon as they get back to base. Many of our exhibitors invest a huge amount of time, resources and energy in devising and presenting their own on-stand educational programmes which run throughout Ipex.”

Waller continues, “By submitting details of their educational plans, exhibitors can benefit from free online promotion on our website and as a result draw as many visitors as possible to their stand. Ipex+ will provide a wealth of information about free educational opportunities to visitors, creating an even more compelling reason to attend Ipex 2010.”

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