Ive buys again with digital agency

Ive Group has made a second acquisition in a week, agreeing to absorb digital and direct marketing agency Digital Logic into its Kalido division.

Managing director Warwick Hay says the takeover will enhance Ive’s ability to provide clients with integrated communications across print and digital, as the group expands its non-print offering.

“Digital Logic shares our vision of delivering highly effective, multi-channel communications, which leverage the power of print as well as taking advantage of digital in a fully integrated and seamless environment,” he says.

Signing the heads of agreement to buy Digital Logic comes just days after Ive acquired charity fundraiser telemarketing business Pareto, providing a double boost to its direct mail operations as both companies make extensive use of it.

The Sydney agency offers personalised email, mobile, social, web, video and print media through a central client portal, allowing clients to build and execute omni-channel marketing campaigns.

The company say it “automates the delivery of highly relevant and targeted one-to-one communications through the most appropriate channels to reach each recipient at the right time, through the right media and device”.

Chief executive Paul McGarity will continue to run Digital Logic under Kalido, Blue Star’s creative agency sister company within Ive, and will send its print direct mail to Blue Star for production and distribution.

Kalido chief executive Joel Norton says the acquisition further enhances the work it is undertaking with its clients around digital transformation.

“Digital Logic are experts in developing effective lifecycle customer journeys, and deploying marketing automation to deliver personalised and targeted communications – an offering that is suited to our diverse client base,” he says.

McGarity says: “Progressive clients are keen to integrate channel management to improve efficiencies and allow more effective, accountable communications with their customers through their channel of choice.”

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