Konica Minolta will be supporting its charity partner, Breast Cancer Network Australia (BCNA), by matching donations and helping the organisation raise $55,000 during its 55 Hours of Giving campaign.
BCNA is one of Australia’s leading breast cancer consumer organisations. It exists to ensure that all Australians who are affected by breast cancer receive the very best care, treatment and support.
Konica Minolta has been a supporter of BCNA since 2013, through its support of annual fundraising campaigns, as well as employee matched giving, fundraising, volunteering and in-kind support.
With many of BCNA’s fundraising events and activities cancelled or postponed as a result of COVID-19, Konica Minolta has therefore decided to support BCNA’s 55 Hours of Giving campaign this year, which will double the impact of public donations over a 55-hour period.
Konica Minolta chief marketing and innovation officer Shane Blandford said, “Most people been affected by breast cancer in one way or another, as a survivor, friend or family member and we’re incredibly proud to help BCNA provide the information, care and support when it’s most needed.”
According to BCNA, 55 Australians are told they have breast cancer every day, and that 20,000 more women and 170 more men will be diagnosed with the disease in 2020.
“In 2020, BCNA is relying more than ever on the generosity of partners and the community to provide additional support and resources for Australians living with breast cancer, their families and friends,” it said.
“These additional resources have so far included:
· extending BCNA’s helpline hours to seven days a week, as required
· ensuring up-to-date, accurate information is available on the My Journey online tool
· producing a special COVID-19 podcast series”
The 55 Hours of Giving campaign will run from 8am (AEST) on 24 June to 3pm (AEST) on 26 June. Click here to double your donation during that time.
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