Kurz was at the recent China Print tradeshow in Beijing, showcasing its design and protection technologies in hot stamping, cold transfer and foiling, digital embellishment, coat transfer digital combination, as well as anti-counterfeiting.
“We are a total solutions provider of foiling technology. Hot stamping, cold transfer and digital embellishments have been very popular in China. This is because hot stamping allows for very high levels of label decoration effects,” Kurz China product manager Peter Wang said.
“Cold transfer is popular in China as it sharply increases efficiency of this decoration process – so allows for cost savings and mass production. Digital embellishment is the future technology, enabling users to use digital for personalisation and customisation, and achieve variable data.”
The company also had on display its Scribos product and brand protection applications that aim to solve the issue of anti-counterfeiting.
Detection and security features are used to this end at Kurz. Distinguishing features such as logos, name, and product designs help tell products apart from competitor products and counterfeits.
In addition, security features such as holograms and unique labelling make it even more difficult to copy products.
Kurz’s TRUSTSEAL holographic authenticity mark makes is difficult to duplicate, enhancing brand image. To further increase the level of protection, TRUSTSEAL can be combined with the web-based TRUSTCODE identification system.
Manufactured using Kurz’s proprietary OVD technology, TRUSTSEAL holograms deliver tamper-proof optical security, with both visible and hidden authentication features to ensure that counterfeiting or tampering attempts are immediately detectable.
These holograms can be applied via hot stamping or cold transfer, ensuring seamless integration into a packaging process. Both optical and digital security features are available for layered authentication.
Variations within the TRUSTSEAL range include:
- TRUSTSEAL SFX: Allowing for customisable 3D holographic effects
- TRUSTSEALLens: Allowing for customisable 3D lens effects
- TRUSTCOLOR: Enabling captivating colour effects for security and brand enhancement
- TRUSTCOLOR PLUS: For next-level optical security with 3D spatial effects
Wang said the combination of physical and digital identifying features provides distinct and customisable added value, and signal that quality and safety are top priorities.
“This is very unique technology that doesn’t allow for the duplication of security seals. This technology not only shows Kurz’s specialty in decoration but also in functionality,” Wang added.
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