Commercial digital printing company Landa has installed its first nanographic printing press in Asia Pacific.
A Chinese packaging conglomerate, Zhongrong Printing Group, is the first in the region to utilise Landa’s solution, which was installed in December 2019.
The single-sided 41-inch B1 format Landa S10 Nanographic Printing Press is said to enable efficiencies in the production of folding carton and POP/POS applications.
Landa said it boasts a higher throughput as compared to other digital sheetfed presses in the industry as the S10 prints 6500 large format sheets per hour on off-the-shelf substrates in thickness from 2.4 to 32 pt.
The Zhongrong Printing Group said it will utilise its new Landa press in the delivery of faster, higher-quality digital colour printing, especially when it comes to short to medium-run packaging for its FMCG customer base in China.
Zhongrong Printing Group chief executive officer Huang Huanran said he’s excited to be the first in the region to install and operate a Landa S10 press and to offer the benefits of this technology to customers.
“With a strong focus on service innovation, we believe that cutting-edge technologies are key drivers for business growth and differentiation, and early signs suggest that the Landa press will give us that,” he said.
“We sincerely believe that digital printing is the trend of future printing and that the introduction of Landa S10 will be an important milestone in the digitalisation process of our business.
“Our customers now have the ability to order medium-run jobs for the first time, with colour vibrancy and all the logistical and environmental savings that ordering what you want, when you need it, delivers.”
The company already has a comprehensive offering including digital print, offset, gravure, silkscreen and flexo printing processes, but said that the Landa S10 presents a new production capability and customer service that complements its other printing formats.
“In China, colours used in packaging and product branding are very influential in the consumer buying decision. These colours can suggest anything from the nutritional value of the product to the product’s authenticity (not counterfeit),” Huanran said.
“Because of this, we expect nanography’s vibrant colour palette to add significant value to customers, especially in a competitive retail environment.”
Landa chief executive officer Yishai Amir said Zhongrong Printing Group has been the “perfect partner” to launch nanography in Asia Pacific.
“We’ve spent the last six months putting all the necessary service and support functions in place to serve customers in China, which also includes the opening of a local Landa office,” he said.
“With that done, being a packaging expert and one of the country’s leading industry suppliers, the Zhongrong Printing Group not only understands the opportunities that the Landa S10 delivers, but also knows how to take nanography to market and drive its rapid adoption.
“We look forward to supporting the business and other customers in this thriving region, in the near future.”
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