Making an impact

When processes like addressing and barcoding are outsourced, printers lose a potential revenue stream. Tronics are addressing the issue with affordable equipment that allows printers to retain work for themselves and add value for customers.

“It’s traditional for printers to just print and that’s all,” says Tronics’ Matt Johnson. But now printers are discovering that to keep customers they need to provide turnkey solutions,”

Tronics were showing off their range of equipment at the open house, with the Videojet PrintPro Digital Printing System in focus. Printing on coated stock with solvent ink, the system is capable of 128×256 dpi resolution.

The Videojet PrintPro is also highly portable and can be used as a stand-alone printer or as part of an inline printing application.

Tronics’ systems are also operator-friendly, Johnson says, operating on the Windows 2000 system, while some competitors are still offering DOS-based systems.

“By adding our equipment to the printroom, our customers are able to keep work in house and offer complete solutions,” he says.

Tronics’ presence in New Zealand extends back 15 years. The company has been dealing direct into New Zealand for the last three and a half years. Its solutions cover the full gamut of the graphic arts.

In the world of packaging, the Videojet PrintPro is capable of printing inkjet directly onto virtually any surface. In newspapers, innovative applications like the attachment of post-it notes to newspapers are capturing the market’s attention. One installation in Australia is currently performing this task at the rate of 50,000 per hour.

The range of applications is clearly very broad and the New Zealand market is still very open to the technology with only a handful of printers currently capable of such work.

The open house idea was hatched at Australia’s PrintEx exhibition in May. It was clear, Johnson says, that interest was high from New Zealand in the company’s inkjet solutions, so the decision was made to recreate an exhibition stand for New Zealanders to view Tronics’ products.

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