Mesh Direct wraps Sydney Town Hall building in signage

Working alongside the HBS Group and the City of Sydney, Mesh Direct has taken on the challenge to wrap the iconic Sydney Town Hall in signage while it undergoes restoration.

As the 140-year-old building enters the final stages of its restoration, the southern and western facades of the Sydney Town Hall have been lined with eco-vinyl hoardings and the building has been draped in a life-like building printed wrap to conceal the on-site conservation process.

Plans to restore the iconic landmark and introduce sustainability elements began in 2012.

“Sydney Town Hall is the biggest and most ornate late 19th-century civic building in Australia. To embrace the magnitude of this project, the City of Sydney wanted signage that would be sustainable, informative & visually appealing while the temporary scaffolding surrounded the building,” Mesh Direct said.

“Since 2012, a pivotal component of the upgrade has been sustainability, a theme which has extended to the signage solutions. With over 10 years of expertise in the grand format printing space, Mesh Direct was approached to create signage solutions for the project that would be sustainable yet striking – grand signage to match a grand project.”

For the first stage of the project Mesh Direct’s EcoVinyl was used to enclose the site as a sustainable hoarding solution. Eco Vinyl is composed of 100 per cent recyclable billboard skins while maintaining print quality.

Once the hoardings were installed, the second stage of the project commenced: the building wrap.

To ensure visual and structural success of the building wrap, Mesh Direct created artwork in stages to ensure a seamless visual experience, notwithstanding the changing positions of the scaffolds as the project progressed. Once artwork was approved, Mesh Direct began preparing for installation.

Mesh Direct chose to use fire-rated mesh with rated tie points and straps to ensure quality print finish and a sturdy attachment to the building.

Ensuring many anchoring points also guaranteed that the wrap could be installed with ease and endure high winds.

“The final result is a seamless & breathtaking building wrap that adds to the magnitude of the building, rather than deterring from it,” the company added.

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