Arts, events and entertainment distribution company, Mr Moto has bought postcard publisher Avant Card, and aims to keep printing the 15 million cards a year.
Mr Moto says Avant will be part of its Drawcard business, offering clients a stronger out of home presence with a distribution network including cafes, bars and arts and cultural institutions.
Sam Dell’Aglio, director at Mr Moto says, “We are going to keep on using printer SOS Print + Media group at the moment. We have already started all the jobs that have been booked in past three weeks. Nothing has changed, not looking to move printers in the future, we struck a deal with Michael Schulz to continue going. They have got nine years’ experience under their belt.”
[Related: 15 million postcards a year outfit shuts down]
Pat Mackle founder and managing director of Avant Card says, “There was such an outpouring of support from clients and the public to keep the free postcard concept alive. Being the number one player in the café scene and the obvious client similarity, I approached Sam at Mr Moto to ascertain his interest in a buy-out of displays.
“Dell’Aglio and the team at Mr Moto have a wealth of knowledge and media offerings, they immediately agreed it was a great opportunity, and combined with all the benefits Avant Card can offer, it is going to be a great future for the new brand Drawcard. With more benefits and delivering even greater results for clients, I am offering my full support in the handover and transition phase, it is an exciting outcome for Avant Card, and one that I am wholeheartedly behind.”
Dell’Aglio says, “The purchase of the Avant Card displays just made perfect sense. I am passionate about this business and the Avant Card brand is something I have admired for many years – I am excited about the new opportunities and effective solutions we can offer our clients. Bringing Drawcard into our stable of media options enables us to be a force to be reckoned with, a one stop shop for out of home media choice’s, operating as a united front.
“We are excited to continuing on Mackle’s good work, it has gone into the right hands, and we are definitely running with it. We have cut costs Avant Card had because we have our own infrastructure. It is business as usual,” he says.
The first client campaigns using the Drawcard network are Arts Fair Australia, the NGV and Imax. Mr Moto was established in 1985 has a national presence in combination with a range of other operators.
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