Muller Martini moves into targeted direct mail with ValueLiner launch

The Swiss-based manufacturer has teamed up with Swiss data management company Direct Mail Informatik to move into targeted direct mail.

Some 1.8 million targeted mailers a week are sent out by Informatik and finished on a Muller Martini inserting line.

The product created takes the form of a four-page booklet, which has inserted into it a number of other targeted leaflets.

Muller Martini’s Andreas Schillinger said: “This is a novel idea and we are at the very early stages. It is something that could be used by anyone who is an expert in data management and we want to find out who the key players are in this field.

“There are a lot of people that put notes on their doors saying ‘we don’t want junk mail’. The battle is to make them remove that note.”

In addition, the Swiss-based company and partner Sitech have launched the ValueLiner card gluer machine, which enables newspaper publishers to stick card adverts to the front of newspapers.

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