Snap Franchising Limited has appointed Peter Sinodinos as its chief executive officer, replacing Stephen Edwards who resigned back in July.

Prior to the appointment industry outsider Sinodinos spent five years as group general manager of retail operations for electronics franchise The Good Guys and is a University of Canberra graduate.

Commenting on the new CEO, Snap board chairman Peter Russell says, “We see Peter as a deeply experienced retailer and franchise manager with great attention to detail.

“He has an open and consultative approach, and his excellent business acumen, execution abilities and leadership qualities makes him a great fit to drive Snap’s Transformation Strategy.”

Sinodonis says, “I am thrilled to join the team at Snap and it is an interesting time for the business as we head into the next financial year.

“I will be working with the board, the Snap Franchising team and every franchise owner to ensure that the wider Snap community is positioned as the best ‘all-in-one’ destination for small business’ print, design and online marketing needs.” 

Sinodinos will take over from acting CEO and Snap board member Tony Geange who replaced Edwards as an interim measure.

Edwards confirmed his departure to the print community after serving 15 years with the company.   

After being appointed CEO in November 2011 Edwards embarked on an ambitious company rebranding, dropping the word print from Snap’s title.

Following this, the company expanded into non-print services such as website building, and Edwards was considered instrumental in introducing new technology to Snap.

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