New Digital buys first Tau 330

Melbourne-based digital label printer New Digital Print (NDP) will install Australia’s first Durst Tau 330 UV inkjet label press, distributed through Fuji Xerox.

The four-year-old business has also just bought new premises in Thomastown, which is three times the size of its first site, a rented factory located three kilometres away in Bundoora.

Marc De Amicis, general manager, NDP says, “We looked at our client base, and thought the Durst Tau was the best mix. We have a toner based press already, and thought a UV press would complement that.”

“We considered it to be one of the better presses in the marketplace, with a 720×1260 dpi native resolution, low migration inks, and as a seven colour machine, which covers 90 per cent of the Pantone gamut.

“Speed was also a factor for us, our current machine runs 15 metres per minute, but this runs at 48 metres per minute. It allows us to grow with our clients, some of which have grown from 2,000-3,000 metre jobs to 10,000 metre jobs.”

New Digital Print was founded by De Amicis and Nigel Gainey, the company’s operations manager, in August 2013, and has just upgraded to a larger space.

“We have just reallocated, and bought our own premises, so it has been a big few months for us.

“Our clients range from marketstall, kitchen table customers coming up with concepts, to products having runs in Coles.

“We believe the Durst will give us more of a range, and allow us to move up into the next level. The breakeven used to be 3-4 thousand metres with digital compared to flexo, but we believe now we are in the 8-9 thousand metres, and hope to be competitive.

“We have seven full time staff. Nigel’s background is prepress, and that is what made digital so inviting for us. Nigel looks after the day to day operation of the printing.

“We are excited about it, and we hope that we can utilise the advantages of it and benefit, but on the same token we wish that Durst are successful. We were the first of the Xeikon 3030+, and we are still the only in Victoria with that particular model.

“And we were a promoting site for them, and had printers from NSW come through, after which four purchased the machine.”

“Our business model is based around digital, and we do not have any flexo or other traditional technologies.

“We are one of few completely digital printers in the label market."

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