Industry body The Newspaper Works has launched a new print advertising campaign to promote the strength of regional news media. The campaign follows last month’s release of the ‘Think Local-Regional News Media Report’ which found regional newspapers to be the most trusted source of information, trumping television and radio.

The Newspaper Works will promote regional newspaper advertising with print

The campaign will appear in regional newspapers across the country after gaining support from News Corp Australia, Fairfax Media, APN News & Media and Seven West Media. It will feature a series of print ads with the headline ‘Newspapers are the #1 source of local information’ in a bid to promote the strength of regional newspaper advertising to local business owners. The Newspaper Works CEO, Mark Hollands says, “Readers have an intimate relationship with their local paper that creates a highly effective advertising environment. This campaign seeks to confirm the influential role of regional news media to both readers and advertisers.” The Think Local Report, which collected results from 1440 respondents found regional newspapers outranked other news media as the most trusted source with 54 per cent of the vote, almost doubling that of television (29 per cent) and radio (27 per cent). The Nielsen Global Trust in Advertising Report, released last September, also backed newspapers as the most trusted medium for advertising.

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