Océ is displaying its new roll-to-roll Colorado 1640 at the company’s new pop-up showroom in Brisbane, in the first week of the two week show.
The company says the pop-up is equipped with a fully-operational Colorado machine, and stocked with an assortment of different media and application examples.
The company is planning to take the showroom on a multi-city tour once it finishes in Brisbane.
Jane Cox, business development manager for Océ says, “Print is a competitive market and it is not always practical for key people to drop everything and travel to an industry show. We do not want anyone to miss out on this technology, so we are bringing bring the Colorado to our customers, rather than expecting them to come to us.”
Visitors can examine a range of sample applications, including posters, floor and window graphics, backlit panels and outdoor banners, and even bring a sample job of their own to ‘test drive’ the machine.
[Related: Océ Oceania launches in Australia]
Océ says it has live demos and information sessions are running each day, with local product and technical specialists on hand to take visitors through the potential of the machine for their individual business situations.
Cox says, “Feedback so far, particularly from those who have not seen the Colorado in action before, has been positive.
“You can read the stats and hear the sales pitch, but it is not until you see the machine in action, experience the range of media it can handle, and see the quality it can produce – all while running something like five times faster than other comparable roll-to-roll printers on the market – that you really appreciate the difference it could make to business productivity and profitability.”
The pop-up showroom will continue to operate at 145 James Street, New Farm until July 27, with doors opening at 7am. Sessions are open to all, and free.
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