Out of home (OOH) industry body Outdoor Media Association (OMA) has launched a national advertising campaign for National Missing Persons Week which has seen $984,000 worth of advertising space and production costs donated to the cause.
The campaign was officially launched in Melbourne on August 1, and involves 2,000 OOH signs installed across Australia from July 31 to August 6.
Signs for the Missing Persons cause were printed by Brisbane’s MMT Print and Melbourne and Sydey based Omnigraphics.
[Related: OOH July earnings skyrocket]
“Research commissioned by the National Missing Persons Coordination Centre reveals that for every missing person reported, many people – family, friends, work colleagues – are affected, whether emotionally, physically, psychologically or financially,” says Charmaine Moldrich, OMA chief executive.
“Outdoor advertising is perfectly positioned to broadcast these community awareness messages as it is located where people live, work and socialise. If people see something, they are more likely to say something,” adds Moldrich.
Participating OOH media operators also include APN Outdoor, Bishopp, Executive Channel Network, goa, JCDecaux, Metrospace, oOh!media, QMS Media, Tayco Outdoor, Tonic Health Media and TorchMedia.
According to the Australian Federal Police, using outdoor signage for Missing Persons Week in the 2015 campaign was a ‘resounding success’ after key intelligence regarding one of the missing people featured in the campaign was received.
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