The Outdoor Media Association (OMA) has added four members to its cohort, extending its membership to 34.
The out of home sector is still recording surging growth in spend, although most of that growth is now coming from digital platforms, but print is still seeing an increase in spend, albeit at a much slower rate.
The new members are Auyda, Big Screen Video, Hanlon Industries and Samsung. OMA members fall into three categories – media display companies, non-media display companies and asset owners.
Charmaine Moldrich, CEO, OMA says, “Our members are at the heart of all that we do. These new members highlight the growth of the Out of Home (OOH) industry and the increasing scope of our work as an association.
“There is no other media channel that offers the immediacy and flexibility of digital alongside the power and scale of the traditional poster. As we lean more towards technological solutions in OOH, we will become providers of even more utility, services and experiences for people traversing, and transacting in our reconsidered and renewed urban spaces. These new members reflect the path the OOH industry is on.”
[Related: Out of Home Q2 up 7%]
OMA says Ayuda, Big Screen Video, Hanlon Industries and Samsung all fall into the non-media display category which provides outdoor advertising services to clients. Ayuda is a global software leader specialising in software for OOH media operators. Big Screen Video specialises in activating spaces with LED screens – including video screens, billboards, signage, scoreboards and applications. Hanlon Industries specialise in steel fabrication, mechanical manufacturing and maintenance, commercial building and equipment and labour hire. While Samsung is a global information technology leader, managing more than 200 subsidiaries around the world.
Remi Roques, managing director, Ayuda Australia says, “Ayuda lives to empower the Digital Out of Home industry with an innovative software that drives the entire OOH workflow. We joined the OMA to bring our technical expertise to the Australian OOH community and grow, with the other members, the market share of Outdoor advertising in the region.”
Brett Delaney, director, Big Screen Video, “Big Screen Video is proud to have become a member of the OMA. As a key supplier to the sector we believe it is important to support the industry that supports our business. We are passionate about the Outdoor media sector and have a genuine desire to do what we can to assist in driving the industry forward.”
Paul Hanlon, managing director, Hanlon Industries says, “As leaders in the design, engineering and construction of Outdoor signage, the team at Hanlon Industries is excited to be welcomed as members of OMA. We look forward to being part of an association that involves the best companies in the industry to promote and share innovation, research, trends, knowledge and advocacy. The future is bright, the opportunities are endless and we are excited to be sharing the journey with OMA and its members.”
Paul Sharpe, director Enterprise and Small Medium Business, Samsung says, “Samsung’s Digital Signage solutions are built around supporting the specific needs of Australian customers through a tailored approach that solves real world business challenges. We are proud to now be members of the OMA. Australia offers an incredibly diverse and creative platform for businesses to explore new opportunities to interact with audiences through the latest in digital signage formats and technology.”
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