Aussie out-of-home (OOH) media company Adshel is harnessing the power of print media in its latest campaign for radio station Kiis-FM.

The media firm has plastered printed advertisements on some of Sydney’s biggest train stations, including Central and Parramatta station. The promotion also uses several live screens on the streets – however printed material dominates the campaign.

Adshel’s promotion sees large-scale posters advertising the radio station covering the floors and walls of the stations, and is a testament to the industry’s ongoing faith in traditional print media.

[Related: The fate of printed ads]

The OOH industry itself is experiencing high revenue and projected growth, and Adshel is one of several Australian OOH advertising firms still taking advantage of print to connect with consumers.

The company offers traditional and digital out-of-home advertising, and is a member of peak industry body Outdoor Media Association (OMA).

The OMA reports $450.7m revenue was generated from roadside billboards, street furniture, taxis, buses and tram externals, a boom in earnings churned out from traditional, non-digitised print.

OMA chief executive Charmaine Moldrich asserts the power of printed OOH, and says digital technology is just the ‘icing on top’ of the ‘tried and true outdoor poster’

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter