The Out of Home (OOH) industry has announced a net media revenue increase of 16.13 per cent for Q1 2025, reporting 334.1 million, up from 287.7 million for the same period in 2024.
Digital OOH (DOOH) revenue now accounts for 75.6 per cent of total net media revenue year-to-date, up from 74.2 per cent this time last year.
Elizabeth McIntyre CEO of the Outdoor Media Association (OMA) said, “This result is another clear signal that Out-of-Home has emerged as a medium that gives brands the high visibility and impact they need. With consumer mobility continuing to rise, ongoing innovation across the sector, and MOVE, we’re in a strong position for sustained growth this year and beyond.
“Our members have already demonstrated their unified strength in the first quarter of this year, supporting the Fresh Veg, Deliciously Healthy campaign, which has now reached $41 million in advertising value since its inception in 2021, and launching the inaugural Creative Awards to celebrate the very best in Out of Home creative across Australia”.
The OOH industry is preparing for MOVE, an industry-led audience measurement system to provide data richness for campaign planning and reporting.
Covering metro and regional audiences, all formats, and incorporating seasonality, MOVE will deliver granular audience measurement for OOH advertising.
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