Printing Industries National Communication and Technical Services Manager, Joe Kowalewski, said interest in SGP was enormous and in the first two and a half days more than 4,000 SGP Seeds of Sustainability cards were handed out as part of the promotion.

Kowalewski says, “The cards quickly became a collector’s item. Not only did they provide recipients with a planting guide for a sustainable Green Print business in five steps, once the information had been digested by the user the card, which was impregnated with Callistemon citrinus seeds, could be recycled by planting to grow into an Australian native tree.”

He continues, “Just about every second person wanted to talk about SGP, even people from outside of the industry were keen to learn more about the industry’s environmental credentials.

“PacPrint certainly proved a catalyst for new ideas and for generating industry confidence. It also demonstrated the willingness of a great many people to look outside of the square for business products that can value-ad to their existing print based communications solutions.”

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