Printing Industries CEO Philip Andersen says, “Innovation is increasingly becoming an important part of business relationships, a way of finding new customers and keeping existing ones and we are actively encouraging printing companies to recognise this and adopt innovative practices with the same enthusiasm we hold for all the print production based excellence awards.”

Andersen continues, “As part of this, the NSW awards, which this year became the NSW Printing Industries Craftsmanship Award (PICA) in line with all other states, has adopted the theme Where Creativity Meets Innovation re-emphasising the role of innovation in our industry and reminding companies that it should be a part of their businesses that is recognised and promoted both within and outside of the industry.”

The Association outlines that the innovation categories were open to entries that demonstrate the creative use of new technology, or the innovative use of machinery, processes, stock or mechanics including prepress.

Andersen adds, “This category is not about print quality, it’s about showcasing ideas developed to find new ways of providing value for clients, thinking and acting outside of the square to create communication solutions.

“Our industry has always been ready to adopt innovation as a matter of course but less inclined to showcase it because it may not have been what many considered their major production output. In today’s print industry innovation is just as important as quality in generating and maintaining business, and this is reflected in our award categories.”

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