This 20-inch, four-colour press marks a departure from the company’s traditional focus on short-run work, opening up new doors to complement its existing business. Not only does it mean a drastic cutback on the effort required to produce its staple of four-colour brochures and multi-colour bookwork, printing at 13,000sph means greatly reduced turnaround times, with much greater volumes.
According to Jeff Thornberry, G K Craig manager, the company saw that it was missing out on large quantities of work, a recognition that inspired the hunt for the new press.
“We only had single-colour presses, and they were fine for doing short-run four-colour work, but we were missing out on the longer runs. This new press puts us in another market,” says Thornberry.
Gordon Craig, G K Craig owner, took the trip to Melbourne to witness the Komori and another unnamed press in action before deciding to go with the Komori, mostly due to the cost savings it offered.
“The press has been good. It gets through the work very quickly. The challenge now is to get enough work to put on it,” says Thornberry.
According to Thornberry, the company has maintained ownership of its fleet of single colour presses, which have serviced the company well and put it in the positive position it is in now, to keep its current, strong hold on the short-run market.
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