QMS Media secures City of Sydney contract

A/NZ outdoor media company QMS Media has secured an exclusive 10-year agreement, with a further option, with the City of Sydney to supply the latter’s outdoor advertising and street furniture.

This contract was previously held by JCDecaux for 20 years.

Following a thorough selection process, the City of Sydney determined QMS to be a partner in the execution of its 2030 vision for the City.

The long-term agreement incorporates the design, manufacture, installation and maintenance of a predominantly digital advertising landscape.

The new contract will see QMS begin the inventory rollout in the second half of 2021. Prior to this, there will be expansion of the business with more than 40 new appointments reflected across all key business functions as part of the commitment to service delivery for the City Of Sydney.

QMS will also develop a new Sydney based operations hub to support installation, maintenance, cleaning and repair with a dedicated operations and maintenance crew to service the new Street Furniture contract.

QMS Group CEO Barclay Nettlefold said QMS was honoured to win the coveted City of Sydney contract as it is one of the most sought after outdoor advertising assets and that the contract win signifies a new era in Australia’s Out of Home (OOH) industry.

“The City of Sydney Street furniture contract is universally recognised as the jewel in the crown of Australia’s OOH industry. QMS is proud to be recognised for our credentials, capabilities and people in securing this contract,” Nettlefold said.

“We thank our new owners, Quadrant Private Equity, who have been very supportive in enabling QMS to submit a compelling proposition that will facilitate the development of an exciting new premium advertising landscape.

“This is a game changer, not only for QMS but for the broader OOH industry. The scale of such an opportunity does not come along often.”

City of Sydney lord mayor Clover Moore said the new suite of furniture equipped with predominantly digital panels would support the city’s post-COVID recovery and refresh the city centre streets.

“The new suite of furniture will help modernise our streets while also providing significant revenue to the City, which will help us maintain high quality services and public spaces for our residents, businesses and visitors,” Moore said.

“This deal means we will have the capability to display real-time event, transport and emergency information on modern, sustainably designed and energy-efficient street furniture.”

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