A new re-appliable adhesive distributed by Starleaton, Neschen Easy Dot, is now being used in butchers’ windows throughout Australia.
Sydney digital wide-format printer Shout Media produced and cut the 1.2 and 1.5 metre-long strips for MLA’s ‘You never lamb alone’ campaign on Easy Dot, using food-friendly odourless inks on a digital wide-format printer, which were then distributed by the MLA to 2,600 butchers throughout Australia.
Starleaton says Neschen Easy Dot printable vinyl has solved signage issues for butchers struggling to find an adhesive they could use inside their meat fridges.
Butchers’ shop glass should be cleaned daily to hospital standards and any signage that is attached to the glass can be problematic.
Andrew Howie, group marketing manager, Meat and Livestock Australia (MLA), explains the issue with POS signage for meats, “We had been trying several products, but some would just not remove from the glass for cleaning while others left a sticky mess behind. We could see right away that Easy Dot with its dot-structured removable adhesive could not only solve the remove-and-re-apply conundrum but, because it eliminates air bubbles, was quick and easy to apply by non-skilled people.”
Ben Eaton, CEO, Starleaton, is the supplier of Easy Dot, and saw the opportunity to market the product to MLA, the peak body for red meat suppliers in Australia.
Eaton says “The big advantage with Neschen Easy Dot is that it can be removed and re-applied several times; more than enough for the life of a campaign. The air channels between the dots mean that no special application tools are needed, just hand-smoothing. If a butcher gets it on crooked, just peel it off and try again. The same goes for cleaning the glass; peel of the Easy Dot signs and put them back on again once the cleaning is done.”
Starleaton will be demonstrating Neschen Easy Dot and other sign and display solutions at PacPrint, Melbourne from May 23-26, stand E30.
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