Signwave Australia has relaunched its Sydney’s Balmain centre, with new owner, Nigel Murphy, pledging to revive the lost art of freehand sign making. Murphy says, “I have taken over to reinvigorate the market with a fresh approach and, in addition to site signage, vehicle wraps, digital displays and end-to-end project management services, we are now offering our customers something really special.
Murphy: The lost art of freehand sign making is back at Balmain
“This is a great area, close to the CBD and teeming with vibrant, creative businesses that have extraordinary vision when it comes to making an impact and conveying authenticity. “Our hand painted sign service will help them achieve their visual communication goals.” Dean Rowland, franchise development manager, Signwave Australia, says while professionally designed and freehand painted signs, windows and buildings, have long been replaced due to the advancement of computer technology and digital printers, the Balmain store is here to revive the lost art. Rowland says, “In the old days, the sign professional was an artist, designer, typographer, marketing specialist, engineer and installer. “Signwave provides all of these services in a much more modern context but our centre owners are discovering a new wave of customers that are keen to make their signs and interiors stand out by reviving retro-style hand-painting. “The creative community in Balmain and surrounding suburbs will benefit greatly by having this craftsmanship complemented by digital capabilities on its doorstep thanks to Nigel and his team.” Murphy says, “One of the main reasons I wanted to get involved in this industry was the satisfaction that comes with hands-on designing and building. “It is a great feeling when a client comes to you with a concept and you work with them to turn that idea into a range of visual solutions that make an impact.”
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