Sun Chemical Group, the world’s largest manufacturer of printing inks, and InkSure Technologies, a developer of covert encoded-ink authentication solutions, have announced the launch of a strategic marketing alliance. The two companies will offer machine-readable ink-based brand and document authentication solutions under the SunSureTM brand name. Tailored to the exact needs of each client, SunSureTM solutions harness the quality of Sun Chemical’s industry-leading inks and coatings, together with the flexibility and affordability of InkSure’s proprietary authentication technologies, with the aim of slashing counterfeit and diversion losses.
SunSure’s underlying concept is the use of “encoded ink” (ink embedded with unique signature codes) in the printing of documents, product packaging, etc., and the ability to “sense” the ink using low-cost optical readers. InkSure’s proprietary reader technology can be incorporated into a variety of devices as required by specific applications, ranging from low-cost, hand-held readers, all the way to high-speed production-line devices.
According to the terms of the contract, the two companies will co-operate in joint-marketing activities and related development and customization efforts. InkSure will be able to use a number of Sun Chemical’s relevant R+D and operational capabilities for customisation and development work.
Commenting on the alliance, Richard Pettifor, group managing director and corporate VP for Sun Chemical, says: “As a company committed to ’total value’, we have been looking at innovative ways to support our customers’ needs for more effective weapons against enormous counterfeit and diversion losses – especially in today’s difficult environment. Our long search for the best machine-readable solution available and extensive evaluation have convinced us that InkSure’s extraordinary technology has the potential to revolutionize the authentication market. We are confident SunSure will be the key to exciting new business opportunities for both our companies.”
Yaron Meerfeld, CEO of InkSure Technologies, says: “We are proud to partner with one of the industry’s major forces to fight one of the market’s most serious unsolved problems. This agreement is a watershed opportunity for InkSure that will help us achieve broad industry awareness and a substantially increased user base. We have begun joint marketing activities, and are encouraged by early reactions from evaluation trials at the sites of potential customers. With the industry’s strongest and most affordable authentication solution and a global marketing reach, we believe our alliance is positioned ideally for success.”
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