Trendsetting follows trend with DocuColor upgrade

According to Andrew Hingeley, Trendesetter director, the company is well-known in the region for pioneering new printing trends, and not being afraid to make major changes to keep pace with technology. In fact, Trendsetting started out as a typesetting company back in 1990 and has since transformed itself to a print-on-demand entity.

“Trendsetting has always had a strong reputation for being innovative and keeping its finger on the pulse with regard to new technology and changes in the industry,” says Hingeley.

“In the ACT, we were one of the first to have an A1 imagesetter, then the first to have a DocuColor 2060 and now the first to install a new DocuColor 6060 from Fuji Xerox Australia.”

Trendsetting installed the DocuColor 2060 back in 2001 after being impressed by its print quality. The company is now among one of the leading DocuColor users in Australia, printing significant volumes every month. With the demand for digital print on the increase, Trendsetting, had to decide whether to invest in another DocuColor 2060 or upgrade to the new DocuColor 6060. After seeing the latter in action, Hingeley believes it was a fairly easy decision.

“Ideally, we would like Trendsetting to operate as a two-shift business in the near future and the DocuColor 6060 is a vehicle that will allow us to achieve that goal,” says Hingeley.
According to Hingeley, some of the key selling points of the DocuColor 6060 are its reliability, the ability to print onto heavier paper stocks as well as the user-replaceable components, which allow staff to change the parts of the high-powered digital printer themselves. Variable data printing is also something the company can achieve with this device, and it is something that is growing in demand from it customers.

The DocuColor 6060 is not only being used to print jobs for Trendsetting’s 1000-plus client base, it is also acting as a proofing device for offset.

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