Two Sides Australia has launched its first ever print magazine, VoPP in a bid to promote the value and effectiveness of paper and print.

The magazine will produce a mixture of Australian, New Zealand and international content, with a focus on how print is used to drive successful marketing campaigns.

Northwood also says the new magazine will not be targeting commercial printers, instead aimed at the marketing industry.

“From our research, we know print is an effective media channel and we wanted to provide a publication for our members to promote their channel,” adds Northwood.

“Having said that, the magazine is not targeting printers, we have built articles that resonate with marketers, creative agencies and media buyers to raise awareness around some of the most successful campaigning using print.”

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The publication is headed by editor Victoria Fratin, who says the issues will be filled with insights from thought leaders within the marketing industry.

“Inspired by the latest news, research and trends in the world of print, media, advertising and marketing, the VoPP Mag celebrates successful campaigns to stimulate new ideas and ignite a conversation with our readers,” says Fratin.

“With 72 per cent of readers influenced by content in magazines, we thought it was time our members had their own publication to spark new dialogue with their customers and prospects,” adds Northwood.

A bi-annual publication, VoPP Mag will be distributed to some 10,000 locations across Australia and New Zealand.

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