The Visual Media Association (VMA) has released a warning to its members following a recent cyber security attack on TMA Technology, a subsidiary of multinational print, print management, technology and logistics company, TMA Group of Companies.
In light of this, the VMA is urging all members to remain highly vigilant, to review and update their cyber security policies, and to ensure incident response protocols are current and robust.
“Cyber security is no longer a backroom IT issue. It’s a whole-of-business risk management imperative,” said Kellie Northwood, CEO of the VMA.
“As an industry that manages large data files, proprietary creative assets, intellectual property and essential customer communications, we must take the threat of cyber-attacks seriously and act pre-emptively.
“From our small businesses to our largest production houses, cyber threats do not discriminate. Every business, regardless of size or structure, must have appropriate protection measures in place. Prevention is the best line of defence, and preparation is critical,” said Northwood
The VMA has re-released resources as a reminder and to assist members in strengthening their digital resilience. These include checklists for essential safeguards, guidance on employee training to recognise phishing scams and ransomware threats, and templates for cyber incident response plans. Additionally, the association is calling on suppliers and partners to review their digital security protocols to ensure end-to-end supply chain security.
“If you haven’t reviewed your cyber security policies in the past six months, now is the time. And if you’re unsure where to begin, contact the Association—we’re here to help. We have the tools and expertise to guide members through securing their systems and educating their teams as well as information to assist members in their knowledge of mandatory reporting requirements.”
The VMA also highlighted that the consequences of cyber breaches extend far beyond data loss. Downtime, reputational damage, financial penalties, and legal liabilities are real risks businesses face without adequate safeguards.
As the industry increasingly relies on digital technologies and remote access systems, the attack surface for cyber criminals has expanded. With the evolving complexity of threats, such as targeted ransomware campaigns and supply chain infiltrations, the VMA is calling for a sector-wide commitment to uplift digital defences.
“Cyber security is a shared responsibility across the industry. A breach in one part of the chain can compromise the integrity of the whole. By working together, sharing knowledge, and staying alert, we can create a resilient and secure industry landscape,” said Northwood.
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