VMA urges members to stay vigilant against scams

The Visual Media Association (VMA) held its sixth week of P.o.P (Power of Print) Webinar Series 2024, addressing cybersecurity with director Australian Competition & Consumer Commission (ACCC) National Anti-Scam Watch, Fiona Homan advising members on how to stay vigilant against scams and protect their businesses.

Scams are getting harder to spot. A statistic presented in the webinar stated that Australians reported a record $3.1 billion loss to scams in 2022. Behind the growing numbers are everyday Australians who lost money to scams, and the true cost of scams is more than a dollar figure.

Homan commented, “Scams can have a devastating impact on victims’ lives and their businesses. As scammers become increasingly sophisticated in their tactics, we need to better coordinate our efforts to stop them. The National Anti-Scam Centre has been set up to coordinate government, law enforcement and the private sector to combat scams. It builds on the work of the ACCC’s Scamwatch service.”

Any member or business represented in the visual media industry should invest in ensuring they stay alert against scams and cybersecurity in their businesses.

Kellie Northwood, Chief Executive officer, VMA commented, “Given the majority of scams, just under 60%, are from digital channels and 1.3% are from printed channels, our industry has an important role to play across secure communications.

“Understanding cybersecurity for our members’ businesses is one thing, and very important for our members to be cognisant of. However, it is also important for our members who are printing or processing essential communications to ensure your customers understand the role we play in safe and secure communications for all Australians—the short answer is clear: print and mail are best.”

The next P.o.P (Power of Print) will be held on Wednesday 24 April at 10 am AEST with a focus on what consumers think about paper and print – from signage to packaging, catalogues to magazines, Rebekah Yock from The Source will share consumer insights across our visual media channels.

Visual Media Association thanks the sponsors Ricoh Australia and Media Super for their support of the 2024 P.o.P (Power of Print) Webinar Series. Registration to the Series is open for all

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