Messe Düsseldorf managing director Horst Klosterkemper notes that these initial figures “spell the global printing and communications sector’s clear vote of confidence in drupa Düsseldorf even against a difficult economic backdrop.” He also underscores the event’s status: “drupa was, is and will continue to be the world’s No. 1 fair for print media, publishing and converting. It is to the printing and communications sector what the Olympic Games are to sport. No other trade fair has such a fundamental influence on the economy and innovations cycle of an industry.”

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