FESPA Australia appoints Easy Signs’ Adam Parnell to board

Easy Signs co-founder and director Adam Parnell has been appointed treasurer of the FESPA Australia board.

Parnell’s appointment follows the resignation of long-serving treasurer Mark Brooks, who has served on the FESPA Australia board for more than 17 years.

Aside from Brooks’ departure, all other board members have been reappointed to their roles:

  • Nigel Davies, president
  • David Asker, vice-president
  • Adam Parnell, treasurer
  • Keith Ferrel, honorary secretary
  • Matt Ashman, supplier director
  • Bianca Martin, public relations director

“I’m excited to welcome Adam Parnell to the board,” said Nigel Davies, FESPA Australia president.

“His industry knowledge, strategic thinking, and relationships will strengthen our leadership team and help us deliver even greater value to our members. I’d also like to thank Mark Brooks for his dedication and work as Treasurer over the last few years.”

“I’m excited and grateful to be elected to the board. I’m very much looking forward to contributing in a positive and meaningful way to our print community,” Parnell said.

FESPA Australia also unveiled its strategic vision for 2025 at its AGM.

“We are financially stable and growing, but complacency is not an option,” Davies said.

“Organisations need to innovate and reinvent themselves continually, and FESPA Australia is no exception. The incoming board will face challenging years ahead as we navigate a dynamic industry environment and face the uncertain effects of AI on our members, sponsors, and the way we work.

“It is a time for collaboration with other associations, while also recognising that our membership has grown because there is meaning in what we do.

“We must maintain our identity and hold true to our values as a people-centric organisation that empowers our members, both printers and suppliers, through global connections. We must lead through this time of uncertainty.

“The new FESPA brand tagline ‘Connect, Inspire, and Support’ is the essence of who we are and what we stand for,” Davies said.

“Association work is rewarding, and we have a lot of work ahead of us.”

Building on the momentum of the highly successful FESPA Annual Conferences and the FESPA Leaders program, the association is set to “sharpen its focus on industry engagement, networking, and professional development”.

In collaboration with FESPA’s global network and the Leaders alumni, a new training initiative will also be launched to attract and retain fresh talent in the print and signage industry.

Earlier this month FESPA unveiled its new global branding and corporate tagline in a move the association said highlights its evolution and its future-focused agenda.

The refreshed look features a sleek, modern font and fresh logos that deliver consistency across FESPA’s branded assets and event portfolio.

The new branding is being rolled out across all FESPA platforms, including its website, social media channels, member communications and flagship exhibitions.

The new branding also coincided with the release of the FESPA Future manifesto, which details how FESPA connects, inspires and supports its community beyond its global exhibitions. The FESPA Future manifesto is the first FESPA report to be entirely designed in the new branding.

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