Gawk Outdoor and oOh!media have officially ended their partnership after eight years.
For activity after 12 January 2026, agencies and advertisers will no longer be able to book Gawk’s 422+ static and 64 digital billboard faces through oOh!media.
The decision marks a strategic shift for Gawk, which is bringing its agency sales in-house. The company says the move will allow it to directly share its growth story and better connect with the market as it continues to expand.
To support the move, Gawk has created a dedicated agency sales team. Tim Stevenson has been appointed to the newly created role of group agency director, while Heidi Lawrie will continue to lead Victoria as agency sales director.
Joining the team are Mitchell Madeley, Khayam Jeffrey (Sydney) and Sam Liistro (Melbourne) as group sales managers, alongside Inese White and Akansha Sharma have been appointed as agency sales coordinators.
Gawk’s director, Luke Course said, “We could not thank oOh!media enough for their support over the last eight years. It has allowed us to grow our business rapidly and we recognise their important contribution. We are confident we will look back on them as our first serious girlfriend, but now it is time to play the field ourselves and have some fun”.
Tim Stevenson, group agency director said, “We’ve been the best-kept secret in regional out-of-home. oOh! was our first love, but we’ve built a talented team, the momentum, and a large scale communications platform to flirt with the whole industry”.
In regional Victoria, Gawk holds 80 per cent share of roadside OOH. In South Australia, Gawk operates the largest digital billboard footprint of any provider. In regional NSW, Gawk is now the second-biggest operator, sitting just behind oOh! Media.
In July, Gawk opened its first New South Wales office in Erina, with a new Sydney office set to launch soon.
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