Print, signage, display and installation company Grand Print Services has won two of Outdoor Media Association (OMA)’s Q2 2021 Creative Collection categories, showcasing strategic use of simplicity and context in the campaigns.
It won the Innovation in Out of Home category for the Kid Approved Trips campaign for Wotif, as well as a joint win in the Big, Bold and Bright category for the Archibald 100 campaign for the Art Gallery of NSW.
Guest judge and Saatchi & Saatchi chief creative officer Mike Spirkovski praised Grand Print Services for the Art Gallery of NSW campaign.
“The campaign that delivered a sense of experience worked well for me and my particular favourite was the Art Gallery of NSW’s campaign, for its great use of simplicity and context. Adding picture frames to the posters on outdoor signs, would have had a massive impact on the streets of Sydney,” Spirkovski added.
The competition attracted 36 submissions from OMA members including: BIG Outdoor, JCDecaux, oOh!media, QMS Media, Shopper and Val Morgan Outdoor.
OMA CEO Charmaine Moldrich said, “The Creative Collection competition often captures the zeitgeist and this quarter’s entries certainly exemplified where we sit as a nation.
“These reflections were captured across the board, from campaigns promoting sport, local tourism, art, and delicious home-grown produce, to messages encouraging vaccination. It was all about our togetherness and it is so wonderful to see that reflected back at us through the messages we carry on our signs.”
Other winners of the Q2 2021 Creative Collection include: Australian Avocados for the Best Use of Multi-Format category, Tourism Tasmania as the other joint winner in the Big, Bold and Bright category, AFL for the Best Use of Digital, and SA Health for the Out of Home for Good campaign.
About the Creative Collection
Launched in 2013, the Creative Collection celebrates the big, bold, and audacious canvas that is Out of Home by recognising exceptional campaigns each quarter. Campaigns are judged across the following categories:
- Big, Bold, and Bright
- Best Use of Multi-Format
- Best Use of Digital
- Innovation in Out of Home
- Out of Home for Good
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