OMA names joint Creative Collection competition winners

The Outdoor Media Association (OMA) has announced the winners of its Creative Collection competition for 2020.

The joint Grand Prix winners are Peters’ Proud and Punch campaign and Broadsheet Media in partnership with JCDecaux for Restaurant Live Lists. 

OMA said the judges were unanimous in their decision, noting that the two campaigns stood out for very different reasons: Peters’ was big, bright and bold, a classic Out of Home creative that launched their new line of vegan ice creams. The Broadsheet campaign in partnership with JCDecaux was recognised for delivering a great purposeful creative encouraging Melbournians and Sydneysiders to support local restaurants during lockdowns.

The Grand Prix winners were selected from 14 campaigns, the winners of each quarter. Over 81 campaigns in total were submitted for judging in 2020.

“Each year the Grand Prix presents the judges with a challenge having to choose the best of the best. This year the decision was made harder as the campaigns fell into two distinct categories: brand and purpose. Rather than debate the merits of each, the judges thought the two campaigns were equally deserving,” OMA CEO Charmaine Moldrich said.

Broadsheet’s Creative Collection win for 2020

Also judged on the day was the 2020 Creative Collection quarter four entries. The judges chose from 19 campaigns submitted from OMA members including JCDecaux, oOh!media and QMS Media. 

General Mills’ Old El Paso campaign won the Big, Bold and Bright category. Honourable mention in this category was awarded to both William Grand & Sons (Monkey Shoulder) and Coopers.

Flipspot, the new textbook re-sale app, won the Best Use of Multi Format category, while MyPayNow won the Best Use of Digital category, with an honourable mention awarded to ANZ. 

The full list is as follows:

2020 Grand Prix 
Campaign: Restaurant Live Lists
Advertiser: JCDecaux and Broadsheet Media
Creative Agency: JCDecaux and Broadsheet
Media agency: Direct

2020 Grand Prix
Campaign: Peters – Proud and Punch
Advertiser: Peters
Creative Agency: Leo Burnett
Media agency: Spark Foundry 

Winners for Quarter Four 2020:

Big, Bold and Bright 
Campaign: Tortilla Pockets – Launch into Mess Free MexicanAdvertiser: General Mills (Brand Old El Paso)
Creative agency: Thinkerbell
Media agency: Mindshare

Big, Bold and Bright – Honourable Mention
Campaign: Forever OriginalAdvertiser: Coopers
Creative agency: The Royals
Media agency: KWP! Media

Big, Bold and Bright – Honourable Mention
Campaign: Monkey Shoulder Q4
Advertiser: William Grand & Sons (Monkey Shoulder) 
Creative agency: Isobar
Media agency: iProspect

Best Use of Multi-Format
Campaign: Launching Flipspot – the AppAdvertiser: Flipspot
Creative agency: N/A
Media agency: N/A

Best Use Digital
Campaign: MyPayNow Advertiser: MyPayNow
Creative agency: 40/40 Creative
Media agency: MyPayNow

Best Use of Digital – Honourable Mention 
Campaign: Financial Wellbeing
Advertiser: ANZ
Creative agency: TBWA
Media agency: PHD VIC

There were no entries this quarter in the Innovation in Out of Home category.

OMA also announced that in 2021, it will add a fifth category to the competition – Out of Home for Goodwill awards – which demonstrate purpose-driven campaigns.

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