Shane Lucas, director, HP Graphic Arts South Pacific says, “I am excited to have Alloys as a distributor. Alloys are a true value-added distributor and I firmly believe this will not only round out our distribution offering to our resellers, but also offer them broader choice for Designjet consumables supply.

“Alloys has been positive and shown strong commitment to HP and our graphics portfolio through the process and I feel extremely pleased with the outcome,” Lucas said.

Also commenting Paul Harman CEO of Alloys says he expects to be able to add significant capabilities to the HP channel in servicing this product line. He adds the products Alloys is distributing for HP fit perfectly into its product portfolio and allow the company to continue to expand its offering in the large format and commercial printing sectors.

Harman says, “We will be applying all of our non-traditional distribution methodology to selling and supporting the product with the channel and will give this line the sort of specialist attention it requires.

“This includes appointing three further staff to address the aspects of this market.  We believe we will expand the number of opportunities that HP can be involved in with this product line.”

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