Press manufacturer Konica Minolta, consumbles supplier Bottcher and paper merchant BJ Ball headline the first group of exhibitors to sign up for next year’s PrintEx Expo in Sydney.
The organisers say the early registrations underscore the companies’ belief in the strength of the local region, and the important role the expo will play in a market keen to take advantage of innovation and technology to meet challenging business conditions.
The companies themselves say PrintEx is an important plank in their marketing strategies and give them the opportunity to engage directly with customers.
Konica Minolta production printing general manager David Procter says trade shows have always been a good opportunity to present new technology.
“We are already planning what we will preview at PrintEx15,” he says.
Bőttcher Australia managing director Mitch Mulligan says exhibitions form a strong part of the company’s marketing approach because they give it an opportunity to engage with customers face-to-face and to strengthen relationships.
"PrintEx is an ideal platform for us to articulate what we are doing, and how we can partner with our customers, in an engaging, entertaining and informative way,” he says.
“Importantly, it does so in an environment which is free from the normal constraints of day to day business, where it's easier to step back, get a comprehensive overview, and look at the 'big picture'. We wouldn't miss it."
BJ Ball marketing and business development manager Tony Bertrand says PrintEx is a great opportunity to show current and new customers the latest products and solutions.
"With 250+ ICONsignment (our Inventory Management Solution) installations now across Australia, we have exciting new developments that will be on display at PrintEx 2015," he says.
Neopost Australia print and finishing marketing manager Chris Pettitt says it is vital to be involved.
“In our view, PrintEx is a must. Print businesses today are in the process of transitioning to meet a rapidly changing market,” he says.
“The Neopost mailing, digital finishing and large format print solutions we’ll be demonstrating are exactly the kind of investments that can help businesses add value and provide a more comprehensive offering to their clients.”
Optimus, Tharstern, and DSM Kalker are other companies in the first group to confirm their bookings for PrintEx, which will co-locate with the Visual Impact sign and display exhibition at the Sydney Showground, Sydney Olympic Park from May 13-15 next year.
PrintEx15 Chairman Phillip Rennell says the early commitments indicate the excitement already surrounding the show.
“We know all too well that our industry is still in a time of tremendous transition and challenge,” he says.
“The confirmation of these major names so early in the piece demonstrates how important PrintEx15 will be as a source of ideas and information to help businesses in Australia, New Zealand and the wider Asia-Pacific region capitalise on the opportunities that exist and plan for a successful future.”
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