Label Magic merges with QLM

QLM Label Makers is acquiring Label Magic in Perth, with the company pushing to offer large scale flexo printing to the WA market.

QLM says 25-year-old Label Magic will only change its trading name, with its seven-strong team and its Osborne Park location to remain in place.

The two companies have been collaborating for the past five years, with QLM having been a trade supplier for Label Magic, and also sharing services in marketing and accounting, and Label Magic representing QLM for thermal and digital printer sales and service.

Simon Pugh, CEO of QLM says, “Label Magic has a long history in the WA print industry and we are excited to formally have them as part of the QLM Group. We have worked with Sandy and the team for many years and we were looking for ways to grow both businesses. We worked out that collectively we would be able to provide more opportunities for both clients and the teams.”

Sandy Bullied, owner of Label Magic says, “Merging with QLM seemed a natural progression. We have been working with QLM for so long we were part of the family, but as trade partners there were some limitations, particularly in the areas of large scale manufacturing. By merging, we see some real opportunities in this area. We also get to grow the opportunities for our team through the merger which is also exciting.”

Andrew Siwicki, general manager, QLM Australia says, “Label Magic and QLM are a perfect fit. Their strong values and local team have made the ability to combine seamless. Our recent upgrades to machinery in both large scale flexo and HP Indigo digital will be able to provide cost-effective solutions to the WA market, all backed up by a strong local team they are familiar with.”

[Related: QLM launches in Cambodia]

Lindsay Nutley, marketing manager for QLM says, “During strategic discussions with the owners, we worked out that to be highly competitive across all the manufacturing platforms we needed to do something differently. Adding a margin as an onseller sometimes made the difference between winning or losing a job. For both companies to grow we needed to take out the barrier to winning jobs.

“The merger was about being competitive and offering something extra to the WA market. Label Magic has been successful working with a range of clients in the shorter run digital market, so QLM's expanded capacity for flexographic large scale manufacturing provides an opportunity to work with larger clients in a highly competitive way, and merging the businesses provided the opportunity to grow the businesses.”

The move comes after QLM launching in Cambodia, with a $1.5m factory and the country’s first HP Indigo Label press.

Privately-owned Label Magic was launched in 1993.

QLM Label Makers is an Australian company with headquarters in Brisbane. It now employs over 100 staff locally and has a total of more than 600 staff across 8 sites in 7 countries around Asia Pacific.

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